In the business to business marketing series, this is the 74th B2B lead generation video.
In the B2B business world, there is much discussion recently about what skills are needed to grow your business.
Most B2B companies usually hire a “sales” person and ask that person to get business. The first thing that person has to do is “prospect” for leads. But prospecting is really lead generation, which is a marketing function.
So that get backs to, who should you hire first. Please watch the video for the answer, and how you should build your B2B business.
To become excellent at business to business marketing and B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com
The post In B2B, who should you hire first – sales or marketers? appeared first on Business to Business Marketing | B2B Lead Generation | B2B Business Coach.
Related posts:
- Why do B2B marketing and sales people fail? In the business to business marketing series, this is the...
- Does Outbound B2B Marketing Work? Does Outbound B2B Marketing Work? In business to business marketing,...
- In business to business marketing how do you attract B2B prospects? In the business to business marketing series, this is the...
Related posts brought to you by Yet Another Related Posts Plugin.