Accountants vs Marketers
Three marketers and three accountants were traveling by train to a conference. At the station, the three accountants each bought tickets and watched as the three marketers bought only one ticket.
“How are three people going to travel on only one ticket?” asked an accountant.
“Watch and you’ll see”, answered a marketer.
They all boarded the train. The accountants took their respective seats, but the three marketers all crammed into a rest room and closed the door behind them. Shortly after the train departed, the conductor came around collecting tickets. He knocked on the restroom door and said, “Ticket, please”.
The door opened just a crack and a single arm emerged with a ticket in hand.
The conductor took it and moved on.
The accountants saw this and agreed it was a quite clever idea. So, after the conference, the accountants decide to copy the marketers on the return trip and save some money (being clever with money, and all that). When they got to the station, they bought a single ticket for the return trip. To their astonishment, the marketers didn’t buy a ticket at all.
“How are you going to ride without a ticket”? said one perplexed accountant.
“Watch and you’ll see”, answered a marketer.
When they boarded the train, the three accountants crammed into a restroom and the three marketers crammed into another one nearby. The train departed. Shortly afterward, one of the marketers left his restroom and walked over to the restroom where the accountants were hiding. He knocked on the door and said, “Ticket, please.”
A Marketers Job Interview Question
You are driving along in your car on a wild, stormy night. You pass by a bus stop, and you see three people waiting for the bus:
1. An old lady who looks as if she is about to die.
2. An old friend who once saved your life.
3. The perfect man (or) woman you have been dreaming about.
Which one would you choose to offer a ride to, knowing that there could only be one passenger in your car?
Think before you continue reading. This is a moral/ethical dilemma that was once actually used as part of a job application.
You could pick up the old lady, because she is going to die, and thus you should save her first; or you could take the old friend because he once saved your life, and this would be the perfect chance to pay him back. However, you may never be able to find your perfect dream lover again.
The candidate who was hired (out of 200 applicants) had no trouble coming up with his answer.
He simply answered: “I would give the car keys to my old friend, and let him take the lady to the hospital. I would stay behind and wait for the bus with the woman of my dreams.”
Never forget to “Think Outside of the Box,” as all good marketers do.
Have a great weekend.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com
The post Two B2B Marketing Riddles to Keep Your Friday Mind Fresh appeared first on Business to Business Marketing | B2B Lead Generation | B2B Business Coach.
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