Does your B2B business use social media to its limit? I would hope by now that this is just a rhetorical question. But I am afraid in most B2B businesses; it is a far cry from being commonplace.
Now, no one is still alive that remembers the first telephone. But can you imagine running a business without a phone. And more importantly, imagine not having at least a cell (smart) phone for your business and personal use.
Yet, it is only about 25 years ago that the first “car” phones for regular use were released. I remember my first car phone. It was in 1988 that I bought it. It was a big clunker, and only for use inside the car, because it needed a huge receiver that was placed in the trunk. It also needed quite a large antenna for reception.
As they say, “we’ve come a long way baby”.
It is hard to imagine where we will be in another 25 years. But I digress.
So, where is your company?
Obviously, there are many B2B companies that use social media. But very few are using it to its utmost. In a recent Harvard Business Review survey, only 12% of the companies surveyed felt they were using social media effectively. 45% felt they were getting there, and a whopping 43% were ineffective users.
Plus, over 75% of SMB’s have no one dedicated to managing their social media.
And yet, the big three social media sites, Facebook, LinkedIn and Twitter have over 1.5 billion users. And over 140 million of those users are in the USA and Canada. That is an awful lot of people to tap into to.
Still, one in ten executives dismisses social media as a passing fad. Many B2B executives are still entrenched in what is known as the “traditional era” of B2B marketing. I wonder if those 10% have a cell phone yet, or even a landline phone?
Pardon my sarcasm.
If your company is not using social media, the way it can be used, then;
1. You are missing out on connecting with your potential clients,
2. You are losing valuable market share to your competition, and
3. You are turning your back on the potential of an enormous amount of traffic, revenue and profit.
So, what is the best way for you to take advantage of the social media revolution for businesses?
Well, the first thing you have to do is create a social media strategy about how to use this new media to create new clients for your business.
In the next few sessions, I am going to discuss how to develop this strategy, and the best social media platforms for B2B businesses, and how to use them for your business growth.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com
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