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How are B2B Marketing & Phil Mickelson alike?
And what does Phil Mickelson have to do with B2B marketing? That is a great question, and you need to read on to find out. If you follow golf, you know that Phil won the “Open” Championship on the...
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Who Makes The Buying Decisions in a B2B Sale?
Business to business (B2B) marketing & selling are very sophisticated processes. You need to understand that there are a number of people, or possibly groups, that influence the B2B sale. Today I...
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Who Makes The Buying Decisions in a B2B Sale – Part 2?
Business to business (B2B) marketing & selling are very sophisticated processes. You need to understand that there are a number of people, or possibly groups, that influence the B2B sale. In a...
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Who Makes The Buying Decisions in a B2B Sale – Part 3?
Business to business (B2B) marketing & selling are very sophisticated processes. You need to understand that there are a number of people, or possibly groups, that influence the B2B sale. In recent...
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B2B marketing advice needed!
As you know, I have been sending you emails about different ways you can grow your business, through better sales and marketing strategies. Now I need your input. I am hoping you will give me some...
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Why do B2B marketing and sales people fail?
In the business to business marketing series, this is the 72nd B2B lead generation question and video. Business to business marketing and sales people fail because they are not given the right tools...
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In B2B, who should you hire first – sales or marketers?
In the business to business marketing series, this is the 74th B2B lead generation video. In the B2B business world, there is much discussion recently about what skills are needed to grow your...
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How to Get & Retain B2B Clients through better business to business marketing
In your business to business marketing, you are probably looking for better methods for getting new b2b clients. This video will show you how. The link to the sign-up page is here. Get & Retain New...
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Does your B2B marketing include testimonials that sell?
Last time we talked about using social proof for your B2B business, and why social proof is important to help show your prospects the results they can expect when they buy your products and/or...
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Two B2B Marketing Riddles to Keep Your Friday Mind Fresh
Accountants vs Marketers Three marketers and three accountants were traveling by train to a conference. At the station, the three accountants each bought tickets and watched as the three marketers...
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Some B2B Marketing Humour for Your Friday
Some variations on B2B Marketing Direct Marketing You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” Advertising You’re at a party with a bunch of friends and...
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As a B2B marketing company, should you answer RFP’s?
In the business to business marketing series, this is the 81st B2B lead generation video. As a B2B company, you need to consider this question very seriously. RFP’s are a lot of work, and they will...
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DO YOU HAVE A DREAM?
August 25th marks the 50th anniversary of Dr. Martin Luther King’s speech, “I have a dream”. I have produced this blog post in two formats. You can watch the video here, or yu can keep reading the text...
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Why B2B Lead Generation Fails?
Did you know that over 25% of businesses fail within the first year; over 56% of businesses fail within the first five years, and that statistic rises to over 71% after ten years. (Source: Entrepreneur...
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Should your B2B marketing include social media?
Does your B2B business use social media to its limit? I would hope by now that this is just a rhetorical question. But I am afraid in most B2B businesses; it is a far cry from being commonplace. Now,...
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Is your B2B company’s marketing more like Blackberry or IBM?
As a Canadian, I have seen the rise and now fall, in fact plummet, of two great Canadian technology companies over the past couple of decades. The first great Canadian tech company to make its own...
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Do you ever have trouble with clients trying to beat you up on your fees?
One of the biggest issues, all companies run into, is how much to charge for their products and services. Here is an interesting video about clients trying to beat down the sellers of products and...
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What do Hockey Fights and B2B Marketing Have in Common?
Before I give you my reason why fighting in hockey reminds me of B2B marketing, let me tell you about a hockey fight last week when the Toronto Maple Leafs played the Montreal Canadiens in their...
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The Gaping Void in B2B Digital Marketing!
Below is the start of an excellent article written in Business to Community. It discusses three studies about B2B digital marketing, and where it is going, and why you, as an executive in your...
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B2B Marketing has changed more in the last 2 years than in the last 50!
Has your B2B company embraced the new way to market? Can you imagine not having cell phones in your business in today’s world? And yet cell phones have only existed, for the public, less than 30 years....
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